The method
Anti-slop
The list of things that make a video look generated, and the checks that keep them out. Read before proposing a direction and again before reporting a build.
Not on this channel
- Hyperactive kinetic captions. Word-by-word pops, bounces, color cycling, emoji inserts. The two-word uppercase captions are the caption treatment; they do not animate.
- Decorative 3D. Floating product renders, spinning devices, glass spheres, isometric desks. The real product on the real desk is on camera.
- Arbitrary gradients and glows. No gradient text, no radial glow behind a card, no neon edge, no lens flare. Grounds are footage, flat ink, or flat paper.
- Unmotivated motion. Breathing backgrounds, drifting ghost text, parallax layers, pulsing accents, orbit rings, particles. If it moves while nothing is being said about it, it is out.
- Fake UI and fake data. Mocked notifications, invented charts, placeholder numbers, rounded figures presented as measurements, dashboards nobody opened. A number on screen was measured or paid, and the narration says so.
- Generated stand-ins for real evidence. An AI image of “a worn wallet” when the worn wallet is on the desk. A rendered “unboxing” when the box exists.
- Attention hacks that distort the point of view. Countdown timers, “wait for it”, red arrows and circles, zoom-punches on a reaction, a score the narration never gave.
- Creator clichés. Subscribe-button animations, bell icons, “like if you agree”, pointing at a floating caption, split-screen with a stock reaction.
- Stock texture as brand. Film grain overlays, light leaks, VHS lines, paper textures on cards. The desk supplies the texture.
- Banned faces. Inter and Space Grotesk as visible type. Both are among the most-flagged default faces of 2025–2026. Fine as invisible system fallbacks, never on screen.
- Second accent colors. Gold is the accent. A “warning red” for the catch is still a second accent.
A vendored default this repo overrides
The vendored house style of one graphics toolkit tells an agent that “every scene needs visual depth”, meaning two to five ambient decoratives: glows, ghost text, grain, slow breathing motion. It calls one decorative “under-dressed”.
That guidance does not apply here. On this channel a scene is the footage; depth comes from the desk. Where the vendored skill defers to a project design spec, the project spec wins.
Self-check before a direction or a report
Answer each in one line. A “no” on any of the first four stops the build.
- Does real footage or a real photo exist for this beat? If yes, is it the foundation of the shot?
- Does the graphic do one of the four jobs (clarify, context, relationship, pause)? Which?
- Does the graphic claim exactly what the narration claims, with the same hedge, and no more?
- Is every motion cited from the four moves, or written up as an exception with a reason?
- Count the things on screen. Could one come out without losing the point?
- Is gold used once, on the thing that matters?
- Would this frame look at home in a product launch? If yes, strip it back until it looks like a notebook page.
When in doubt
Static shot, hard cut, one label. Then ask.
Part of the method, v1.0. Revisions are recorded in what changed.